Direct Response Copywriter

ByWednesday is growing — and with that, our need for sharp, business-savvy copywriters is growing too.

We run high-impact webinars and virtual events for B2B clients — and the copy we write is our secret weapon. It’s how we communicate value, attract the right audience, and convert attention into action.

We’re looking for a copywriter who understands direct response marketing and knows how to extract clarity from complexity.

Here’s what you’ll be working on:

🧠 Event Naming & Headlines
Naming an event is both an art and a science. At ByWednesday, we’re pioneering that science. You’ll get the topic and angle — your job is to craft headlines and subheadlines that resonate with our target audience and make people want to attend.

🌐 Landing Pages
Every webinar comes with a custom landing page. We need you to present the value of the event through words — what the audience will learn, why it matters, and who it’s for — in simple, compelling language.

💬 LinkedIn Invite & Conversion Messages
Many of our leads come through organic outreach. You’ll craft concise, persuasive LinkedIn messages — from the first invite to post-event follow-ups — that feel human, valuable, and spark the right conversations.

📬 Email Sequences (Before the Event)
Once people register, we keep them engaged through value-driven email sequences. These emails introduce the client’s narrative, share real case studies, and build anticipation.

🎯 Conversion Emails (After the Event)
Post-event, we shift into conversion mode. You’ll write follow-up emails that turn passive attendees into active leads. This is where persuasion and timing meet.

📢 Ad Headlines & Creative Briefs
When we run paid campaigns, we need short, punchy, high-converting headlines. You’ll distill the essence of the event and work with designers to turn ideas into powerful visuals and copy combinations.

✅ This role is for you if you:

• Are fluent in english language

• Write for results — and love the psychology of conversion

• Have experience with direct response copywriting

• Can turn complex topics into simple, valuable messages

• Understand B2B buyer psychology

• Use AI tools (ChatGPT, Notion, etc.) to support your workflow, not think for you

• Are looking for long-term freelance work with flexibility and ownership

We’re looking for freelancers for long-term collaboration.

If this sounds like your kind of challenge, let's talk.

ByWednesday is building a proprietary system that changes how B2B companies attract, engage, and convert leads.

We specialize in event-led growth strategies that consistently outperform traditional content or outbound campaigns. Our method is rooted in direct response principles, but tailored for today’s saturated B2B world — especially in complex, trust-based industries like tech, SaaS, fintech, and advanced manufacturing.

We work with companies at the forefront of innovation — the kinds of clients that build the future, not just react to it. And we help them stand out through sharp positioning, strong messaging, and events that move the needle.

We’re just getting started — in the coming months, we’re scaling internationally, expanding to new markets, and launching our flagship conference - Lead Summit.

If you’re looking for meaningful, strategic work, we’d love to hear from you.