Zuzana Lengyel Netíková

Voyo is the biggest local streaming service (950 000+ subscribers in Czech and Slovak markets). Voyo marketing team covers all strategic marketing activities including: brand management, digital/performance marketing, B2B cooperations, CRM and many more

Full responsibility of brand development, setting the strategy and full fill the brand with emotional attributes Getting into television 24/7 mind set and become a content expert, knowing all stars from reality shows

From positioning to ATL outcomes – based on local needs we prepared portfolio or brand strategy and made it come to live. Supporting local marketing team as a consultant, bringing new ideas, always focused to the business objectives.

Marketing strategy and execution for Slovakia and Czech Republic mainly B2B (online, trade, event marketing) I learned everything about coffee, even how to make a perfect espresso

Responsibility of Tesco own brands portfolio ATL communication (TV, print, OOH) for Czech Republic, Poland, Hungary and Slovakia

Horalky (SK, CZ), Góralki (PL), Moments (HU), Lina (SK, CZ), Mäta (SK), Tatranky (SK, CZ), sponge biscuits and ginger bread - Sedita, Seditky From positioning to ATL outcomes – based on local needs we prepared portfolio or brand strategy and made it come to live. Supporting local marketing team as a consultant, bringing new ideas, always focused to the business objectives

Responsibility for slovak love brand Vinea in all brand marketing aspects – from positioning to exectution with consideration of different market position in Slovakia and Czech republic New product development and launch – Vinea Lajt – product with no additional sugar – from idea, through product and packaging to marketing campaign

Launch of a new brand and new product category to SK market Based on business case with strong insights we launched a female focused beer drink named Redd's During the brand lifetime I was responsible for all marketing activities of the brand in ATL (TV, print, PR, digital) and BTL (consumer promotions, events)

Quantitative and qualitative research – regular brand tracking or ad hoc positioning testing were all my responsibilities. I was part of huge international projects as Ocasional based segmentation to small, but very important local cases – positionings of local brands or enlarging project of Pilsner Urquell Tank beer outlets.