Digital Analyst

Job Description

In this role, you will create reports and dashboards on key metrics, evaluate online performance, and provide actionable insights. You will also conduct ad-hoc analyses to uncover trends and manage web analytics tools to ensure proper setup, user access, and account structure maintenance.

A core responsibility is generating insights that inform strategic decisions, evaluating online initiatives, identifying trends, and providing actionable recommendations for improvements.

In this role you will:

• Analyze web analytics data to identify opportunities and recommend improvements to website performance

• Create reports and dashboards on traffic, conversions, sales, and other online customer behavior metrics

• Evaluate the performance of online campaigns, providing insights and actionable recommendations for improvement

• Run ad-hoc analysis on key trends and provide recommendations based on the findings

• Maintain the setup of web analytics tools, grant user access, and manage account structures based on given instructions

• Monitor key metrics, review automated alerts for anomalies, analyze outputs to identify potential issues, and contribute to their resolution

• Manage tracking tags in a tag management tool based on given instructions, test their implementation before launch, and validate using testing data

• Educate internal teams and regions on web analytics, data interpretation, and tracking best practices to support informed decision-making

• Apply basic understanding and utilization of sales data integrated with web analytics data

• Perform analysis of business intelligence data and create dashboards with support of a more experienced colleagues

• Continuously develop knowledge and skills and keep up-to-date with new trends and information in the field of expertise

Required experience and skills:

• At least 2 years of experience in a similar role

• Proficiency in English at B2 level or higher

• A proactive, "can-do" attitude, with a curious and analytical mindset

• Knowledge of web analytics and performance evaluation principles

• Familiarity with Google Analytics or other web analytics tools

• Basic understanding of Google Tag Manager or similar tagging platforms

• Quantitative and qualitative analytical skills

• Ability to translate business requirements into KPIs and metrics

• Basic knowledge of online marketing principles, web design, and user experience

• Preference for data-driven decision-making

• Proficiency in Microsoft Excel

• Ability to work independently, prioritize tasks, and adapt to changing priorities

• Ability to articulate your opinion both in oral and written communication

• Service-orientated team player with expert communication skills

Preferred Qualifications (nice to have):

• Google Analytics Individual Qualification certification or similar web analytics certification

• Certification in Google Tag Manager or other tag management platforms

• Experience with Google BigQuery or SQL certification

Benefits

Health & well-being

• BenefitPlus

• Healthcare (check-ups/annual programs)

• Multisport card

• Travel card "električenka"

• Supplementary pension saving

• Sick days

Family

• Marriage allowance

• Childbirth allowance

• Parental contribution

• ESET family events (Family day, St.Nicholas)

Office

• Refreshments in the office (fruits, coffee, soft drinks)

• Let´s get together breakfast

• Activity room, quiet room

• ESET events (Žranica, Christmas party..), teambuildings

Other

• Loyalty allowance

• Loyalty extra days off

• Loyalty cake

• Loyalty glass award

• Refer a friend

• Christmas presents

• Discounts from external providers