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Zuzana Heleyova

Zuzana Heleyova
Strategic Projects Advisor @ Self-employed
The Market Research Society
Česká republika

S čím viem ako mentor pomôcť

tímová spolupráca
≠analysis
businessstrategy

Viac o mne

Mam rada knizky a zvycajne citam aspon dve knizky naraz :-)

Kľúčové slová o mne

problemsolving
strategyand insight
hybridteamleader

Prečo som tu

Ponuknut tomu, pre koho to moze byt uzitocne a zaujimave, moje znalosti a skusenosti - a mat moznost sa ucit od ostatnych

Pracovné skúsenosti

Strategic Projects Advisor @ Self-employed
  • Expert support for global procurement strategy for the Market Research & Insights category - Optimized business governance processes within a global organization - Establishing new Insight capabilities and processes for an international company in the CEE region - Supporting the sustainability agenda by leveraging consumer insights for a globally expanding company
2025 - súčasnosť
Group Strategy Planning & Insight Director @ Asahi Europe & International
Prague, Czechia

• Lead the Strategic Planning & Insight function across Asahi Europe & International (AEI), governing the

business cycle and strategic planning process, alignment and execution across 8 domestic and 20+ export markets

  • Managed a diverse hybrid team of 50+ strategy planning, insight, and data science professionals.
  • Developed and executed Knowledge Management Support, Data Science, Business Intelligence, and related insight methodologies.
2023 - 2025
Head of Strategic Planning & Insight @ Asahi Europe & International
Prague, Czechia

• Led strategy planning process governance & coordination across AEI, defining & implementing insight methodologies, processes, data democratization & analytics.

  • Managed a central team of 10+ strategy planning, insight and data science professionals and

cooperation with 30+ members of local teams

  • Achieved seamless cooperation & support with 20+ markets, enhancing business growth & operational efficiency.
2020 - 2022
Head of Strategy & Insight CE, Asahi Breweries Europe @ Asahi Breweries Europe Ltd
Prague, The Capital, Czech Republic

• Led establishing regional Strategy & Insight function for Asahi Breweries Europe, overseeing strategy planning process across 5 domestic and 10+ export markets.

  • Managed a central team of 5+ strategy planning and insight, fostering collaboration with 20+ local team members.
  • Defined and implemented Regional Knowledge management, enhancing cooperation and support with all local units.
2017 - 2020
Strategy & Insight Manager - CZ & SK @ Plzeňský Prazdroj
Praha, Czech Republic

• Senior advisor to CZ&SK EXCO, supporting in articulation, development, implementation, and review of corporate strategy.

  • Led data-driven business decisions and knowledge management across CZ&SK, driving cross-market cooperation with other Insight teams
  • Managed a team of 10+ in two markets, while also representing Europe as a member of the Global Insight Council (SABME).
2014 - 2017
Strategy & Insight Manager - CZ @ Plzensky Prazdroj
Praha, Czech Republic

• Full knowledge and insights management in Plzensky Prazdroj, a.s– delivering, sharing and leveraging in depth consumer, market, customer and shopper insights across the whole company

  • Support of the Executive Committee in articulating, developing, implementing and reviewing the corporate strategy, focusing on the commercial agenda.
2011 - 2014
Commercial Insight Manager @ Plzensky Prazdroj
Praha, Czech Republic

Leading the commercial insight agenda in Czech market, supporting role for Slovakia

2008 - 2011
Insight Group Manager – CR & SR @ Plzensky Prazdroj
Praha, Czech Republic
2003 - 2008
Information Group Manager - CR @ Plzensky Prazdroj
Praha, Czech Republic
2002 - 2003
Market & Statistics Analyst @ Plzensky Prazdroj
Praha, Czech Republic
2000 - 2002

Vzdelanie

Vysokoškolské
Member
The Market Research Society
– súčasnosť
Doctor of Philosophy (PhD)
Univerzita Komenského v Bratislave
– súčasnosť
Master's degree
Univerzita Komenského v Bratislave
– súčasnosť

Jazykové znalosti

Angličtina
C1 - pokročilý
Slovenčina
C2 - expert
Čeština
C2 - expert
Španielčina
B1 - mierne pokročilý

Doplnkové aktivity a úspechy

Customising Stakeholder Management Strategies

Concepts for Long-term Business Success (set of case studies across variety of business areas)

2006

Hobby, záujmy

Books, Travel, History, Yoga

Preferencie

  • mladého profesionála (prac. skúsenosti do 3 rokov od ukončenia VŠ)
  • profesionála
  • študentský projekt

  • dlhodobý mentoring

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