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Zuzana Heleyova

Zuzana Heleyova

Strategic Projects Advisor @ Self-employed

The Market Research Society

Česká republika

Prečo chcem byť mentorom/kou

Ako mentorka pracujem cca poslednych desat rokov - a podla feedbacku od mojich mentees mam radost, ze moje skusenosti a znalosti su pre nich pomocou a inspiraciou. A zaroven sa aj ja hodne ucim od vsetkych mojich mentees. Rada uvitam prilezitost vyuzit moje znalosti a skusenosti pre inspiraciu sikovnych ludi zo Slovenska. Verim, ze moje profesionalne skusenosti ( z prace pre viacere firmy s medzinarodnou posobnostou) i moje skusenosti, ako spojit profesionalny a sukromny zivot, mozu niekomu pomoct. Dakujem

Viac o mne

Mam rada knizky a zvycajne citam aspon dve knizky naraz :-)

Kľúčové slová o mne

# problemsolving # strategyand insight # hybridteamleader

Pracovné skúsenosti

Strategic Projects Advisor @ Self-employed

2025 - súčasnosť

- Expert support for global procurement strategy for the Market Research & Insights category - Optimized business governance processes within a global organization - Establishing new Insight capabilities and processes for an international company in the CEE region - Supporting the sustainability agenda by leveraging consumer insights for a globally expanding company

Group Strategy Planning & Insight Director @ Asahi Europe & International

Prague, Czechia

2023 - 2025

• Lead the Strategic Planning & Insight function across Asahi Europe & International (AEI), governing the business cycle and strategic planning process, alignment and execution across 8 domestic and 20+ export markets - Managed a diverse hybrid team of 50+ strategy planning, insight, and data science professionals. - Developed and executed Knowledge Management Support, Data Science, Business Intelligence, and related insight methodologies.

Head of Strategic Planning & Insight @ Asahi Europe & International

Prague, Czechia

2020 - 2022

• Led strategy planning process governance & coordination across AEI, defining & implementing insight methodologies, processes, data democratization & analytics. - Managed a central team of 10+ strategy planning, insight and data science professionals and cooperation with 30+ members of local teams - Achieved seamless cooperation & support with 20+ markets, enhancing business growth & operational efficiency.

Head of Strategy & Insight CE, Asahi Breweries Europe @ Asahi Breweries Europe Ltd

Prague, The Capital, Czech Republic

2017 - 2020

• Led establishing regional Strategy & Insight function for Asahi Breweries Europe, overseeing strategy planning process across 5 domestic and 10+ export markets. - Managed a central team of 5+ strategy planning and insight, fostering collaboration with 20+ local team members. - Defined and implemented Regional Knowledge management, enhancing cooperation and support with all local units.

Strategy & Insight Manager - CZ & SK @ Plzeňský Prazdroj

Praha, Czech Republic

2014 - 2017

• Senior advisor to CZ&SK EXCO, supporting in articulation, development, implementation, and review of corporate strategy. - Led data-driven business decisions and knowledge management across CZ&SK, driving cross-market cooperation with other Insight teams - Managed a team of 10+ in two markets, while also representing Europe as a member of the Global Insight Council (SABME).

Strategy & Insight Manager - CZ @ Plzensky Prazdroj

Praha, Czech Republic

2011 - 2014

• Full knowledge and insights management in Plzensky Prazdroj, a.s– delivering, sharing and leveraging in depth consumer, market, customer and shopper insights across the whole company - Support of the Executive Committee in articulating, developing, implementing and reviewing the corporate strategy, focusing on the commercial agenda.

Commercial Insight Manager @ Plzensky Prazdroj

Praha, Czech Republic

2008 - 2011

Leading the commercial insight agenda in Czech market, supporting role for Slovakia

Insight Group Manager – CR & SR @ Plzensky Prazdroj

Praha, Czech Republic

2003 - 2008

Information Group Manager - CR @ Plzensky Prazdroj

Praha, Czech Republic

2002 - 2003

Market & Statistics Analyst @ Plzensky Prazdroj

Praha, Czech Republic

2000 - 2002

Vzdelanie

The Market Research Society

Univerzita Komenského v Bratislave

Univerzita Komenského v Bratislave


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