Rudolf Urbanek

Managed over 200 employees and generated annual revenues exceeding €40 million. I stabilized vital business lines and significantly increased the company's valuation by securing long-term customer contracts worth €100 million. I delivered sustainable growth through strategic cost reductions, ensuring operational efficiency and long-term profitability. My leadership focused on driving value for stakeholders and fostering a culture of innovation and stability in a dynamic industry. • 200+ employees • Total revenues over 40Mio EUR • Overall stabilization of key business lines • Significant increase of company valuation by securing long-term value-generating customer contracts with the overall contract value of approx. 100M EUR and substantial cost reduction

As the Country GM of Microsoft Czech Republic and Slovakia, I led a transformative journey, driving cultural and business change across a 200-employee subsidiary. I spearheaded Microsoft’s cloud growth in both markets, achieving sustainable double-digit growth in Microsoft 365, Azure, and Dynamics CRM, growing the topline consistently over three years from a €300M base. My role extended to transforming over 3,000 partners into cloud-focused businesses while ensuring regulatory compliance. By fostering a culture of innovation, I positioned Microsoft as the leading cloud provider in the Czech and Slovak markets. • Business and employee transformation towards a leading cloud provider in the Czech and Slovak market • 200 employees • Sustainable double-digit topline growth across three consecutive years from the base of 300M EUR subsidiary • 3000+ partners in both markets • Led substantial compliance changes in both markets

Led strategic direction and managed the whole B2B segment, including B2B Marketing, ICT solution delivery, direct and indirect sales channels, call centers, and full P&L responsibility for managing subsidiary companies (Posam, CE Colo) on Czech and Slovak Telco and ICT market. Driving the growth of P&L margins and continuous decline of indirect costs. Overall responsibility for 1000+ people and 750mil EUR revenues. • 1000+ employees (direct and indirect sales channels, customer service, project management, ICT delivery units, segment and product management included) • Over 750 Mio EUR revenues – stabilization of business and back to growth turnaround • Single-digit increase of profit supported by continuous decline of indirect costs • P&L and statutory responsibility for B2B subsidiary companies in Czech and Slovak markets (i.e. Posam, CE Colo)

I managed all commercial operations, encompassing strategy, planning, product management, marketing, sales, and customer care for 1.8 million business customers. I led transformational initiatives that significantly expanded market share in new business lines, driving turnover exceeding €400 million. Additionally, I oversaw the successful integration of T-Mobile Czech Republic with T-Systems Czech Republic and GTS Czech, managing a team of over 1,000 employees while ensuring seamless operations and growth across these entities.

I oversaw and integrated all operational and transformational activities across Residential and Business customer-facing units, including branded shops, franchise outlets, telesales, and direct and indirect B2B sales channels. I led Channel Management and Customer Services while driving the development and execution of innovative sales strategies to optimize channel effectiveness and enhance competitiveness. My leadership also ensured the successful implementation of performance metrics rooted in value management, contributing to sustained growth and operational excellence. • 1000+ employees • Full turnaround from the mobile-only operator into a leading ICT provider on Czech market, successfully integrating T-Systems Czech and GTS Czech business units (separate legal entities) into the T-Mobile Czech Republic • Transformation 400M+ EUR revenue business from YoY declining segment into growing mobile, fixed and ICT revenues • Delivered cost optimization synergies of in the overall value exceeding 20% • Full accountability for overall market integration strategy, including the execution of people transformation after two consecutive M&A activities • Streamlining overall organization and business processes

Responsible for VSE, SME and Corporate segment marketing activities for fixed and mobile services, including strategy development and execution, mass- and targeted offering/dircommunication.