Petra Dzurovcinova

Process, methodology and project management for a national strategic document - Slovakia 2040 within 6 month framework. Designing and delivering the participatory process, foresight workshops engaging 200+ experts through structured stakeholder consultations.

Currently working with the Bratislava City Museum on their new website, designing the process of a new visual identity, user needs and research, use of technologies and governance of the website. Designing No Idea Lab program for mid-career professionals looking to understand their work motivation, resilience, curiosity and new skills. Provided strategic consultancy services to startups, scaleups, NGOs and municipalities in: - digital transformation - digital strategy - external funding, due diligence for VC investments and expansion to new markets - technical assistance and mentoring - facilitation - design thinking and service design Key results: - Expansion to new markets for Prague and Bratislava based scaleups and new product lines introduced - Streamlined user experience for B2C apps in the UK - Successful series of ideathons for young people to engage them in public domain for 70-100 participants each - Digital transformation strategy for the city of Zilina in Slovakia

Goodbye Friends empowers people to face death with dignity, clarity, and emotional support. Our platform guides users through end-of-life planning with tools for funeral arrangements, legal affairs, and communicating final wishes, alongside psychological support for grief and loss. Research shows that those who plan ahead live more intentionally and leave loved ones with peace of mind.

Work package design and management (recruitment, comms) for 18 European cities across 5 regions, coordinating regional partners.

Istanbul Innovation Days 2025 was UNDP's flagship event on institutional innovation with over 300 participants from over 70 countries and 50+ speakers. The main goal of the event was to introduce institutional innovation as one of the new strategic offerings of UNDP. The event introduced five thematic areas of transverversal issues (such as time, care, heat, aging), technology, power and participation, alternative economic and finance models, looking beyond human and nature dichotomy and shared intelligence. Content partners of the event were Demos Helsinki and the Institutional Architecture Lab. My role was to: - Manage the event preparation and execution from co-designing the agenda, event flow, organization and logistics - Invite and coordinate speakers - Ensure great participants' experience - Collaborate on communications strategy - Collaborate with content partners - Coordinate UNDP involvement

Design and implement innovation frameworks for short and mid term product and service development and improvement across teams and business units for the medical professionals and patients (external experience). Collaborate on DevOps transformation initiative across digital teams. Preparation of the flagship innovation event for external experience and series of co-creation workshops. Key results: - DevOps transformation mapping, planning and implementation across 3 teams in the external experience - Co-creation workshops for digital and business teams to align on joint goals and improved collaboration - Design of innovation framework and flagship innovation event in September 2024.

Strategic Leadership & Innovation Portfolio Delivery - Co-authored Bratislava 2030 strategy and Innovation Strategy, integrating stakeholders’ input from public, private, and academia - Established Innovation Department with 25+ product managers, service designers, and developers driving service design, agile delivery and modular open source technologies across the city - Enabled “test-before-invest” innovation sandboxing through the Bratislava City Lab, facilitating pilot collaborations with universities and startups before procurement - implemented six pilot projects including data management, IoT monitoring of active mobility and climate indicators Digital Transformation & Service Design - Led complex digital programs supported by Bloomberg Philanthropies including a new digital Bratislava ID (konto.bratislava.sk) that was piloted through a digital property tax payment for 210 000 residents (NPS 90; recognized as one of the Top 10 Innovative IT Services in Slovakia, 2021) - Bratislava ID platform had 27,000 users onboarded in the first 9 months, 16,000 residents paid property tax online, streamlining city revenue (over 60% of residents paid with the first 72 hours) - Created Climathon Bratislava, engaging 150+ participants annually and transitioning winning solutions into city pilots (including a pilot with EIT Urban Mobility) International Engagement & Recognition - Partnered with renowned institutions to advance city innovation: OECD (Public Procurement Strategy Report - https://www.oecd.org/en/publications/unlocking-the-strategic-use-of-public-procurement-in-bratislava-slovak-republic_d616e4d9-en.html) , Champion Mayors Initiative), European Commission's Joint Research Centre (European Handbook for SDG Voluntary Local Reviews, 2022 - https://publications.jrc.ec.europa.eu/repository/handle/JRC127341), Eurocities (Citizen Card Project), and the Intelligent Cities Challenge) - Named one of Top 10 Most Innovative Women in Local Government by Bloomberg Cities.

Freya gives women and men more freedom to choose when and how to have children and cover them financially in case they experience fertility issues. More couples postpone having children past their peak fertility years to build their careers, seek education, or find the right life partner, the chances of having a baby the old fashioned way slowly decline.

As a Founding CEO of the Slovak Alliance for Innovation Economy (SAPIE), my role was to drive the growth, build the brand, international networks and create a valuable proposition for all stakeholders of an advocacy and networking platform for innovative businesses. As part of my role I have led the day-to-day agenda of the organisation, cooperate with the Board to plan and execute plans to improve the education system by connecting technical, creative and business skills, help to boost the startup ecosystem and innovation as well as support existing companies when taking their high-value added products to the global market. My achievements: - Organised business delegations with the official Slovak Presidential delegation to the US, the UK, France, Israel, Finland and Estonia, Bulgaria. - Organised more than 20 high-level events with key stakeholders impacting policies shaping the Digital Single Market legislation. Acted as a policy advocate for innovative businesses in Slovakia and towards the EU organisations. - Since 2014 the association grew from 11 members to over 55 member companies across the ecosystem in 2017. - I authored and co-authored 4 reports on the Slovak startup and scale-up ecosystem. Participated in innovation research in the EU.

Family business importing high quality baby products from an Australian brand b.box and bringing them to active parents in Slovakia. As part of our website we share tips and experience for active parents, cooperate with psychologist on healthy family relations and test all our products before introducing them to our customers. Bio Eco Cool is not just an e-shop, it's a way of life!

A local TEDx event coordinated and planned with a team of volunteers, in conjunction with the flagship event TEDxChange 2013: Positive Disruption hosted by Melinda Gates. My responsibilities as a licensee are: Curating ideas and management for the event, and how it should be perceived in the media Raising funds for a 100 person event Finding new and established speakers in Adelaide to speak about change locally Breaking traditional media barriers, and finding local media sponsors Presenting an event within the TED event framework Leading a team of volunteers to provide the best experience possible for all stakeholders All within a 6 week timeframe. But I can't help it. I love event management, and TED is fantastic. Skills evident from this event were: Time Management Event Management Leading Volunteers Public Relations and Advertising

TEDxWomen is a TEDx event organized by the Paley Center for Media that focuses on women and women’s issues. TEDxWomen type events are TEDx events hosted around the live webcast of TEDxWomen, and also featured local speakers. TEDxAdelaideWomen was one of many TEDx events happening around the globe between 30 November and 1 December 2012 that gave a local touch to the worldwide event. TEDxAdelaideWomen looked closely at the Space Between. Our speakers came from all walks of life. From a successful CEO to a humorous sex worker they all had stories to share. My responsibilities as a licensee are: Curating ideas and management for the event, and how it should be perceived in the media Raising funds for a 100 person event Finding new and established speakers in Adelaide to speak about the struggles and experiences of women locally Breaking traditional media barriers, and finding local media sponsors Presenting an event within the TED event framework Leading a team of volunteers to provide the best experience possible for all stakeholders All within a 6 week timeframe. But I can't help it. I love event management, and TED is fantastic. Skills evident from this event were: Time Management Event Management Leading Volunteers Public Relations and Advertising

My role at RiAus, the national science hub in Australia, was to design and execute digital marketing strategy, including delivering new website, social media campaigns, increase awareness and drive traffic to our channels. During three years we have tripled the website and social media traffic and engagement at our events online and offline.

Complete event management from the initial idea to realisation of the project. Management of volunteers, liaising with caterers and other service providers.

Working on various projects in real estate, hospitality or transportation. Responsible for event management and marketing.

Customer support and sales for the British market.

Regular editorial pieces, interviews and reviews of advertising industry in Slovakia and internationally.

During this project I was responsible for development and execution of the communications plan, contact with media, writing press releases and managing the website. In my role I was making sure that the media and students knew about the event. As well as the relevant students would attend the fair.

I have been closely working with the Marketing and PR Director on his daily agenda, administrative tasks and helped with strategic goals of the department. I have been managing smaller projects, events, press conferences and product launches.

Preparation and cooperation of various events (Christmas parties, Birthday party of German chamber of commerce, Independence day for the American Chamber of Commerce)

Managing the first year of this unique project connecting international artists with talented disadvantaged kids during a week long summer school and open-air public festival.

Overall support for the Chamber's magazine Connection. Administrative and organisational assistance during AmCham's events.

Preparation and coordination of promo activities and public relations, preparation of recruitment campaign, trainings

Aim of the project is to improve educational process at universities through engagement of companies. My goal was to communicate with the University of Economics, companies, students and media - preparation of media campaign and administration of web page.

Administrative support for Europe, Middle East and Africa region.