Zuzana Soltysova
S čím viem ako dobrovoľník pomôcť
Viac o mne
Som strategická, proaktívna a spoľahlivá – veci dotiahnem do konca
Mám skúsenosti s brand a category managementom, marketingom a projektovým riadením
Baví ma tvorba obsahu, digitalizácia a optimalizácia procesov
Chcem sa zapojiť do kultúrnych a komunitných projektov, kde môžem priniesť reálnu hodnotu
Kľúčové slová o mne
Krátky popis
Venujem sa brandu, tvorbe produktov a marketingovej stratégii.
Chcela by som pomáhať projektom rásť cez obsah a komunikáciu, najmä v kultúrnych a komunitných témach.
Momentálne som na materskej dovolenke.
Profesionálne skúsenosti
• Developing and implementing brand strategy and annual marketing plans for the Ibalgin portfolio (OTC analgesics).
- Supporting new product launches, packaging redesigns, and communication updates. •Managing the full marketing mix (ATL, BTL, digital, PR, in-store, medical communication).
- Leading market analysis and identifying growth opportunities within the pain relief category. •
Collaborating closely with sales, trade marketing, regulatory, and medical teams to ensure consistent brand positioning.
- Coordinating with creative and media agencies on campaign development and execution.
- Monitoring competitive landscape, market share, and brand performance (Nielsen / IQVIA data).
• Devising and executing annual purchasing and sales plans and contracts
- Cooperating with the marketing department on Fresh Corner campaigns, promotional events
- Identifying appropriate marketing channels and target customers for campaigns
- Cooperation on the digitalization project (Scala Content Manager and Designer)
- Choosing products for more than 300 service stations in Czech Republic
- Developing and updating spreadsheets to track and analyze performance and sales data
- Created a Fresh Corner Gastro Manual for the MOL retail shop network
• Was in charge of the Hotel award implementation' andGreen hotel' projects
- Developed detailed project plans in order to monitor the progress of projects
- Lead and continuously coordinated the work of the international team
- Successfully managed to establish and maintain partnerships for Trivago
- Developed a categorization system allowing easier updates on website
- Optimized the website content by using analytical and content management tools
• Was in charge of analyzing and setting up a new production line - surfboard
- Cooperated with design, costs and construction departments
- Conducted research using IBM Social Media Analytics and IBM BLM
- Preparations for the trade shows
- Created and presented reports on current market conditions to upper management
• Assisted customers with prompt and polite support in-person and via telephone
- Restocked, arranged and organized merchandise to drive product sales
- Worked with cash register
• Communicated with foreign partners and translated reviews and articles
- Worked with publishing database
- Handled business correspondence, e-mails and phone calls
Vzdelanie
Jazykové znalosti
Doplnkové aktivity a úspechy
Hobby, záujmy
Vo voľnom čase sa venujem rodine, cestovaniu a spoznávaniu rôznych kultúr, čo ma často inšpiruje aj v pracovnej oblasti. Zaujímam sa o marketing a digitálne trendy, rada čítam knihy zamerané na osobný rozvoj.
Preferencie
- neziskovke, škole
- verejnej inštitúcii
- startupu
- študentskému projektu
- dlhšiu dobu, aj niekoľko týždňov
- krátkodobo, resp. max 3 konzultácie
- na diaľku (online)