Karin Daňová

Development of marketing strategies focused on employees (current and future ones) and internal communication. Project management of the company's new website. HR Marketing: development of employer branding, hiring & onboarding, employee benefits, eco-friendly & sustainability activities, company DNA, company culture, employee events. Project management of the new website.

Development of B2B marketing strategies focused on products & services across several EU countries. New products related activities: cooperation with sales and compliance departments, contractual documentation adjustments, printing and distribution across several countries, marketing activities related to the promotion of new products (from product presentations, website updates, promo items, and leaflets, to the organization of business events and product training). Other responsibilities: leading team members, coordinating and controlling assigned tasks and projects, implementation of new EU regulations (GDPR, KID, IDD), sponsoring and cooperation activities (Miss Slovakia 2019, Polo tournament and others), PR activities and media relations, company events (NOVIS Sunset Business Event, NOVIS Sports Day for employees), website administration, business & employee events, cooperation across various departments, ensuring the effective operation of marketing activities executed in branches in other countries, ensuring the first company benefits for employees (fruit for office, MultiSport card).

Development of B2B marketing strategies focused on products & services across several EU countries. New products related activities: development and cooperation with sales and compliance departments, contractual documentation adjustments, printing and distribution across several countries, marketing activities related to the promotion of new products (from product presentations, website updates, promo items, and leaflets, to the organization of business events and product training). Other responsibilities: social media administration, content development, website administration, business & employee events, cooperation across various departments, ensuring the effective operation of marketing activities executed in branches in other countries.

Preparing a 4-day National Training Conference for AIESEC Slovakia members (80 people attending), leading an 8-member team to organize and prepare the 25th-anniversary celebration of the foundation of AIESEC Nitra (60 people attending).

Executive Board member as a Vice-President for Marketing for a branch in Nitra, leading team members, support, motivation, cooperation, market research for individual offered products, preparation of graphic materials on social media, leaflets, posters, brochures, cooperation with the shopping center in preparation of promo event, communication with universities, dormitories or school media in preparation of student events or product promotion, preparing a comprehensive online membership and internship campaign.